Services for brands
More than news: Curation with purpose
You already have a brand. You know who you are, who you serve, and what you sell. You don’t need someone to invent your soul. You need editorial strategy that turns your achievements, events, and culture into content that builds authority, and shows up on Google.
I’m Patty Kralj. 20+ years, 7,500+ articles, worked with leaders like Red Bull, P&G, and DuPont. Bilingual (English/Spanish). Based in Jacksonville, FL, working remotely or in person.
Why choose me
20+ years of journalistic expertise
Deep understanding of professional audiences (35-70)
Quality-over-quantity
Authentic storytelling
Perfect for
Boutique hotels, real estate, wellness, health, beauty, and lifestyle professionals and brands.
Here’s what I do for brands like yours:
Curated Communication
$360 / month
2 articles/month (up to 350 words, SEO-ready, magazine quality)
Your voice, your news: events, achievements, culture, impact
English or Spanish
2 rounds of editing
Includes: editorial strategy, content calendar, monthly strategy call (30 min), quarterly report (perception, not just metrics).
Express delivery (3 business days): +$30 per article
Add‑on: Newsletter
+$120 / month
I turn your 2 articles into 2–4 short newsletter issues (200–300 words each) – weekly or bi‑weekly, you choose. Text only, ready to copy and paste into your email platform.
Brand Clarity Session
$50 (30 min) – deductible from your first service
In 30 minutes, I review your current communication (website, social media, newsletter) and identify ONE inconsistency that’s hurting your credibility. You leave with a concrete recommendation to fix it. No fluff, no sales pitch. Just 20 years of experience applied to your business.
Travel Curated: Mexican Caribbean & Florida
Consulting, not articles
Anyone can Google “best restaurant in Tulum.” I’ve actually lived there (and in Cancun, Playa del Carmen).
Now in Jacksonville.
Personalized local advice, hidden gems, smart strategies, expectation management
1 hour – $60 ∣ 1.5 hours – $90
Specialties: solo travelers, families, couples, groups, senior explorers
Media Training
For founders and spokespersons
Learn to talk to journalists, handle tough questions, and stay on brand – on camera or in person.
1 hour – $150
1.5 hours (with mock interview) – $220
Quarterly Package
$990 pay in full
Pay once for 3 months of service. This is a loyalty discount for upfront payment.
Includes:
6 articles (2 per month)
3 strategy calls (1 per month)
1 communication consulting session (scheduled within the quarter)
Why upfront payment?
Paying upfront means you commit to 3 months, and I offer you a better price.
Monthly equivalent: 330/month (you save $90 compared to month‑by‑month billing).
Benefits for you:
Lower total cost
No monthly invoices to manage
Guaranteed spot in my calendar
Benefits for me:
Stable planning
Ability to offer you a discount for trust and commitment
What every service includes (because I’m a strategist, not just a writer)
Editorial strategy aligned with your objectives
Content calendar – no guessing
Monthly strategy call
Quarterly report – perception, not just metrics
You get: Stories that spotlight your events, achievements, impact. Peace of mind: what to say? how to say it? : covered. Human expertise. No AI prompts. Substance over clicks.
SUMMARY OF SERVICES AND PRICES
Brand Clarity Session (30 min) – $50 (deductible from your first service)
Individual article – $180 I Express delivery (3 business days): + $30
Curated Communication (monthly) – $360/month
2 articles + strategy + calendar + monthly call
Add-on: Newsletter +$120/month
Travel Curated – $60 (1hour) / $90 (1.5 hours)
Media Training – $150 (1hour) / $220 (1.5 hours)
Quarterly Package – 990 pay in full (equivalent 330/month, you save $90)
All services include editorial strategy, content calendar, monthly strategy call, and quarterly report.
I don't offer graphic design, community management, video editing, or ad management.
Frequently Asked Questions
Do I need a professional website?
No. All you need is a place to publish: website, blog, or social media (Facebook, Instagram, TikTok, LinkedIn,
or any other platform.)
Can I pay month by month?
Yes. Curated Communication is $360/month. I also offer the Quarterly Package with upfront payment and a discount.
How many rounds of edits are included?
Maximum 2 rounds of editing per article. After that, there is an additional cost.
Can I get my article faster?
Yes. Express delivery in 3 business days is available for an additional $30 per article.